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Next season's Welsh Cup is set for a cash injection from its first-ever sponsor [Phil Blagg/County Times]
WELSH football club could have even more cash to play for if a leading company clinches a deal with the FA of Wales to become the Welsh Cup's first ever sponsor.
Talks between the two parties are at present only in the preliminary stage but negotiations are set to resume when competition secretary John Deakin returns from holiday next week.
A much-needed cash boost of £150,000 is already set to be pumped in to the Welsh Premier, via new backers Vauxhall Masterfit Retailers, and SKY Sports, who outbid BBC Wales for the rights to screen international and domestic football.
Now a four-figure sum is believed to be on offer to the governing body which has come under fierce criticism over the years for largely ignoring anything below the country's national team.
"Preliminary talks have been held between the company and representatives of the FAW and will carry on in the same positive manner soon," said a source close to both camps.
"If this sponsorship does come off, it further demonstrates the FAW's new stance on trying to give financial help to semi-professional clubs throughout Wales."
The Welsh Cup is generally regarded as the world's oldest cup competition and has recently been the topic of a will-they-won't-they scenario surrounding the so-called exiled clubs who ply their trade in the English pyramid system.
Cardiff City chairman Sam Hammam, plus Swansea City, Wrexham, Merthyr Tydfil, Newport County and Colwyn Bay, want to be offered the opportunity of playing in Europe via the Welsh Cup.
However, European governing body UEFA recently again poured cold water on the idea, ruling clubs must play in their own pyramid system if their want to represent their own country.
11 July 2021
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